Course curriculum

  • 1
    Two short videos and a survey...start here.
    • A message from the instructor
    • How to use this course
    • Before we begin...
  • 2
    Class 01 - Building a Growth Future With the Four Revenue Streams
    • Building a Growth Future – The Four Revenue Streams
  • 3
    Class 02 - Understanding Your Customers by Mapping the Buyer’s Journey
    • Buyer Persona Builder
    • Part 1 of 2 - Understanding Your Customers by Mapping the Buyer’s Journey
    • Part 2 of 2 - Understanding Your Customers by Mapping the Buyer's Journey
  • 4
    Class 03 - Managing a Funnel by Focusing on Activity Not Outcome
    • Funnel Content Mapping
    • Part 1 of 2 - Managing a Funnel by Focusing on Activity Not Outcome
    • Part 2 of 2 - Managing a Funnel by Focusing on Activity Not Outcome
  • 5
    Class 04 - Creating Content That Engages by Mapping to Your Buyer’s Journey
    • Funnel Content Research
    • Part 1 of 2 - Creating Content That Engages by Mapping to Your Buyer’s Journey
    • Part 2 of 2 - Creating Content That Engages by Mapping to Your Buyer’s Journey
  • 6
    Class 05 - Leveraging Social Media – It’s Way Easier Than You Think
    • Leveraging Social Media – It’s Way Easier Than You Think
  • 7
    Class 06 - Nurturing Leads Automatically Using Drip Campaigns that Work
    • Nurturing Leads Automatically Using Drip Campaigns that Work
    • For You: The Drip Campaign, At-A-Glance
  • 8
    Class 07 - Turning Fans Into Members When Leads Become Customers
    • Turning Fans Into Members When Leads Become Customers
  • 9
    Class 08 - Email List Management by Designing Tripwires and Other Offers
    • Email List Management by Designing Tripwires and Other Offers
  • 10
    Before You Go: A Short, Two-Question Satisfaction Survey
    • Overall Satisfaction